When two worlds unexpectedly collide
I think we’ve been in some of the same meetings. 🤣
Often I feel like traditional marketing epistemology can be boiled down to the McNamara Fallacy: what’s easy to measure is overvalued, what’s hard to measure is undervalued.
People love getting anchored to their demos.
I think we’ve been in some of the same meetings. 🤣
Often I feel like traditional marketing epistemology can be boiled down to the McNamara Fallacy: what’s easy to measure is overvalued, what’s hard to measure is undervalued.
People love getting anchored to their demos.